Short filmmakers can learn a lot from true crime lovers.

Filmmakers can learn a lot about the film genre True Crime audiences. During our data research, we understand the likely gender of the majority and that most audiences don’t indulge in scary storylines for a vicarious thrill. They don’t view criminals as heroes either.

Instead, using our data-driven market research, we better understand that this target audience views True Crime as a way to gain the information they could use to protect themselves or feel comforted that they would never get into the same position as the victim. The audience feels threatened on some level and views true crime as a sort of self-defense school. 

But still, there is more to learn about that buyer persona in order to craft the content that your fear-based content marketing strategy needs. Still, it’s a good start. Marketers still need to understand when and how to reach that buyer persona and also the adjectives to use in their content that will make an impact. And yes, they are unique for their own reasons. Download our free report for more insight on this topic.

Why not cross-sell other content related item in your content marketing strategy?

Understanding True Crime’s audience demographic might also spark the interest of brands promoting content related to home security, self-defense, or almost anything related to preparing better defenses against the type of villains featured in True Crime stories. These people have already demonstrated a willingness to invest in informative content, so they’re probably also likely to invest in other content.

Also, most of the audience appears eager to take control of their lives by educating themselves. Beyond security, they may also be interested in content that helps them learn new things, enjoy different experiences, or even gain more power. Therefore content creators that promote content or products related to health, wellness, fitness, lifestyle and self-improvement may find an attentive market. Follow our blog to content and short films ideas as well as audience insight marketing tips!!!

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